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BRANDING | ART DIRECTION | GRAPHIC DESIGN
Peggy, a real estate agent based in Arizona, sought to refine her brand’s visual identity with a more sophisticated and contemporary aesthetic. Moving away from the existing Instagram palette, the direction focused on a sleek, modern green paired with the richness of gold. As part of the visual exploration, I looked to incorporate a saguaro cactus into the logo—aiming to balance this natural symbol with a clean, upscale look.